5 Common Mistakes to Avoid While Crafting Window Boxes
Whenever you go to a grocery or retail store, chances are that you come across various products packed in window boxes. But not every one of them catches your eye and inspires you to check them out. The reason is the poor presentation of these goods. Many brands fail to make their mark due to an improperly designed product packaging. In today’s time, where buyers value the looks and safety of their products, a balanced approach to packaging can make a lot of difference. An efficient packaging not only revolves around ensuring the product’s safety but also extends to other aspects like material, box size, and printing quality of custom window boxes.
How to Get Flawless Custom Window Boxes for Your Brand?
Many brands often neglect these key elements and sacrifice the visual appeal and sturdiness of window packaging. Here are some of the common mistakes that brands need to avoid while crafting their custom window boxes to ensure packaging that delights customers.
- Choosing the Wrong Box Material
Many brands often overlook the primary packaging aspect, which is material. They think that it does not matter a lot. Material forms the base of your packaging boxes, and picking up the wrong one will ruin the entire packaging process. It is the material that blends design and aesthetics to add visual appeal to your boxes. Hence, brands need to choose it carefully. They must ensure that the material fits right on the following scale:
- It should be biodegradable.
- It must be recyclable.
- It needs to be eco-friendly.
- It has to be durable.
Among the famous packaging materials, cardboard and Kraft stand at the top. They fulfill the above points. Brands can, without a doubt, use them to create custom window boxes to enhance the appeal of their goods.
- Neglecting Proper Sizing and Fit
Box size matters a lot in packaging. It ensures that the products reach customers in the right condition. If a box is too large, the products are prone to damage and breakage. If it doesn’t have enough allowance, the consumer will not be able to take out the product or keep it back easily.
Relying on a generic packaging box size leads to improper fit, wasted materials, and damage during shipping. As every product is unique, so should be their packaging. The right box size ensures that the product not only remains safe and arrives in pristine condition but also imparts a professional image of your brand. It leads to winning the trust of the customers and raises the sales chart. Therefore, brands must get boxes in precise dimensions as per their product size, shape, and width.
- Incorrect Box Style
The style of a packaging box is the first thing a customer notices. But what will happen if you choose the wrong box style? It will make your products look irrelevant and will give a bad impression about your brand. Hence, you must choose the right box style as per the nature of your product.
Moreover, a visually appealing box style helps a brand stand out in the market. People are drawn to catchy boxes. But if your box does not blend in well, it will not get noticed. Ultimately, a faulty box style will also impact the perceived quality of your product.
- Poor Placement of Window
A window on the box allows the customers to view the product without opening it. This packaging box style provides transparency and enhances the shopper’s buying experience. However, if the window is not placed at the right spot on the box, it can affect the packaging appeal and customer satisfaction. A wrong placement of window will also compromise the visual balance and appeal of the design.
The purpose of a window-cut design is to focus on the product inside. If it is not placed properly on the box, like too high or too low, it will fail to draw attention to the product. Thus, it will take away the product’s appeal and make customers lose interest. This awkward packaging experience will reduce the overall effectiveness of the design. So, it is crucial for the brands to get it right. The ideal spot to place a window is one that shows the most important part of the product. For example, if you are designing custom window boxes for toys, the transparent section must show the maximum part of the product to make it hard for kids to resist.
- Low Printing Quality
The colors, graphics, and overall print quality play a key role in influencing the perception of the customer. Poor printing quality can affect the design and undermine the brand’s image. Hence, it will make the product look less valuable. When the buyers see a product in a poorly printed box, they feel hesitant to buy it. Hence, this results in a decline in sales and damages the brand’s image. On the other hand, high-quality printing promises a premium and elegant look and builds customers’ trust. Moreover, if the colors used for printing are not up to the mark, the texts and imagery will become hard to read. Customers will not be able to connect with the brand easily. They will overlook it even if the product is of fine quality.
In a Crux
In the big picture of product presentation, packaging has a crucial role to play. By avoiding these common packaging errors, brands can ensure the safety of their products and delight their customers. So, next time you are launching a product or revamping your current packaging, consider using custom window boxes as they help draw buyers.
If you still need any guidance, contact Packaging Mania. It is the leading packaging supplier in the US and has helped countless businesses like yours succeed by providing updated solutions for your custom packaging boxes.
